Constructing Marketing
Frontiers of the New Marketing ParadigmAbout the author
The author is a doctoral student at the Helsinki School of Economics HSE, department of marketing and management. His main research interests are in new marketing paradigms (service-dominant logic), strategy-as-practice, innovation management, and combining marketing, design and other areas of expertise.
His doctoral research is about “Constructing Strategy – Strategic Practices in Positioning the Firm in the Marketplace“. More information about the research will be added later, but for now, you can read a recent working paper. Comments are welcome!
